KMW Global Marathon presents inspiration talk with Yutaro Kojima "Creativity worth its gold"

KMW Global Marathon invites to join the inspiration talk with Yutaro Kojima (UK). He is a Creative with over 20 years of marketing experience.

Before the Covid fiasco, Yutaro worked as a Strategist at Facebook's Creative Shop, where he created ideas that nudged age-old mega brands into the consumer reality of today. Having his roots in the creative departments of storied agencies Y&R New York, Dentsu Y&R Tokyo, and Saatchi & Saatchi London, Yutaro is passionate about commercial ideas that emerge out of where technology and storytelling converge.

Yutaro will focus on actual issues, which are of the high demand of all those, who are involved in content creation. He will emphasize on the rising value of consumers' attention nowadays, due to the strong competition of different types of content. In this regard, one of the crucial questions of creators and producers is if their content is worth the value of time for their audiences? And he will provide some self-checking concepts, which can help to find a proper way to earn the attention: Spot the anomaly, Customize content, and Target.

All this and much more – on next Monday at KMW Global Marathon.