Global content trends. Exclusive keynote from The Wit at KMW Global Marathon
September 14 | 14:00 – 14:30
On September 14, at KYIV MEDIA WEEK Global Marathon, the co-founders of the Swiss analytical company The Wit, Virginia Mouseler and Bertrand Villegas, will chat about global trends in the content industry. In this exclusive presentation for KMW GM, they will outline the creative content trends of 2020 and highlight the most meaningful projects and developments for the future. As Virginia puts it : «We'll try to answer 2 questions: what happened to us? Where are we going to?»
Virginia Mouseler – is the CEO and co-founder of The Wit, international media expert and organizer of the Fresh TV conference at the MIPCOM and MIPTV markets in Cannes, which always gathers thousands of spectators. Bertrand Villegas is the CCO and co-founder of The Wit.
The Wit is a research company focused on global TV and VOD content and trends since 1996. The Wit databases are used for inspiration, creation, acquisition, co-production by the most active broadcasters, platforms, producers and distributors around the world. The Wit offers the 'Daily Wit', a newswire on scripted and non-scripted projects and formats in development; 'The Fresh', a database on all the new shows from more than 70 countries on linear tv and VOD platforms; The 'Fresh Projects' a database about new upcoming shows; the 'Cool', a report on the best performing creative trends; and 'The Wit Schedules', the ongoing and enriched programming grids of 80 channels worldwide, efficient for programming strategies.
KYIV MEDIA WEEK Global Marathon is organized by Media Resources Management (Ukraine) and supported by Ukrainian Cultural Foundation. The opinion of UCF may not coincide with the idea of the authors.
"Ukraine" TV Channel is the General Partner of KYIV MEDIA WEEK Global Marathon.
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"Ukraine" TV Channel is the General Partner of KYIV MEDIA WEEK Global Marathon.
Follow us on social media: Facebook, Instagram.