KYIV MEDIA WEEK Global Marathon and Prensario International unleash the program of the section "Latin America: a land of opportunities: the evolution from an only-telenovela producer to a full content provider"
September 14 | 17:40 – 18:30
Prensario International, a renowned international media company joins KYIV MEDIA WEEK Global Marathon to bring the best from the Latin America to the global market. The forum will take place online on September 14, it's organized by MRM (Ukraine) with the support of the Ukrainian Cultural Foundation.
The 50-minutes exposition will include a general description of Latin America, a highly-diverse and huge piece of land with 19 territories, two languages spoken (Spanish and Portuguese) and close to 630 million of inhabitants. Latin America hosts two of the largest economies of the world, Brazil and Mexico, which represent 70% of the Sub-continent's GDP and ad investments, while it gathers two of the largest media groups in the world, Globo (Brazil) and Televisa (Mexico).
The 50-minutes exposition will include a general description of Latin America, a highly-diverse and huge piece of land with 19 territories, two languages spoken (Spanish and Portuguese) and close to 630 million of inhabitants. Latin America hosts two of the largest economies of the world, Brazil and Mexico, which represent 70% of the Sub-continent's GDP and ad investments, while it gathers two of the largest media groups in the world, Globo (Brazil) and Televisa (Mexico).
The section will be moderated by Fabricio Ferrara, international business director of Prensario, who explains: "Latin America has transformed from an only-telenovela producer and exporter (since the '70) to a highly miscellaneous programming and service provider. With new competitors coming from everywhere (Turkey, South Korea, CIS/CEE, among others), the region progressed a lot in the last two decades, showing a maturation of its M&E sector and offering a bigger diversification in content development (type, genre), services, locations/landscapes, talents and incentives that are pushing Latin America (again!) in the global audiovisual map".
Along with the presentation, five key executives from the region's top players will showcase their flagship titles and will underline their insights on how it is doing business from and to Latin America. They will be Manuel Marti, head of fiction Latin America, Fremantle (Mexico), Patricia Jasin, VP, TV Azteca International (Mexico), Estefania Arteaga, International Sales Director, Asia, Caracol International (Colombia), Elena Antonini, sales and coproduction director, Europe, Viacom CBS International Studios (Argentina), and Esperanza Garay, CEO, Mega Global Entertainment (Chile/USA).
Executives will emphasize on the region's momentum, the main advantages, commercial highlights and global businesses, the new genres rising (formats, factual, movies), digital ventures, and the talents behind and in front of the screen, which have attracted the international attention. Also, how COVID-19 has affected their performance and which are the strategies for the future. Moreover, they will remark how is becoming relevant in a highly competitive market with more producers and content generators.
With close to 50 years in the business, Prensario – a long-standing partner of KYIV MEDIA WEEK – is an authorized voice to describe the region's most significant trends through updated analytics and data. On it double role as a leading trade media (Prensario International) and consultancy company (Prensario Analytics), it has developed a global scale work by building relationships and networking with the industry's main protagonists.
KMW Global Marathon participants will be able to continue their immersion into the Asian media market even after the forum. Afterwards all of them will receive a White Paper – a special post-review document with the most interesting analysis, aligned summary of all presentations and discussions that took place during the KMW regional sections, as well as the results of all researches conducted by international and local agencies specifically for KMW 2020.
KYIV MEDIA WEEK Global Marathon is supported by Ukrainian Cultural Foundation.
"Ukraine" TV Channel is the General Partner of KYIV MEDIA WEEK Global Marathon
Follow us on social media: Facebook, Instagram.
Executives will emphasize on the region's momentum, the main advantages, commercial highlights and global businesses, the new genres rising (formats, factual, movies), digital ventures, and the talents behind and in front of the screen, which have attracted the international attention. Also, how COVID-19 has affected their performance and which are the strategies for the future. Moreover, they will remark how is becoming relevant in a highly competitive market with more producers and content generators.
With close to 50 years in the business, Prensario – a long-standing partner of KYIV MEDIA WEEK – is an authorized voice to describe the region's most significant trends through updated analytics and data. On it double role as a leading trade media (Prensario International) and consultancy company (Prensario Analytics), it has developed a global scale work by building relationships and networking with the industry's main protagonists.
KMW Global Marathon participants will be able to continue their immersion into the Asian media market even after the forum. Afterwards all of them will receive a White Paper – a special post-review document with the most interesting analysis, aligned summary of all presentations and discussions that took place during the KMW regional sections, as well as the results of all researches conducted by international and local agencies specifically for KMW 2020.
KYIV MEDIA WEEK Global Marathon is supported by Ukrainian Cultural Foundation.
"Ukraine" TV Channel is the General Partner of KYIV MEDIA WEEK Global Marathon
Follow us on social media: Facebook, Instagram.